Who Is a Typical Client of Happy Franklin


We work with a variety of clients covering a wide range of situations.  Many of our clients tend to be 5-10 years on either side of retirement. 

Our new clients are typically experiencing a change in their life such a marriage, death, divorce, birth of a child, selling a business, or are receiving an inheritance.

During this time many important financial decisions need to be made, some of which are critical and/or irreversible.  We have found we can make the most positive impact on a client’s situation during this important time.

Our clients typically face life situations and issues such as the need to:

  • Determine what needs to be done now to secure a comfortable retirement
  • Create a reliable source of income in retirement
  • Balance safety desired with growth needed in managing investments and savings

However, we also have a number of clients who aren’t nearly or recently retired who also need assistance with their financial lives.  For example:

  • Small business owners or professionals who face unique cash flow, retirement and succession planning needs, often with complex family issues.
  • Retirees looking to leave what they want, to whom they want, when they want, with a minimum of taxes and maximum control.

Our clients tend to be busy, family-oriented professionals, business owners and retirees.  Many times they are looking to organize and simplify their financial lives so they can focus on what they enjoy most.  They are financially comfortable, and live well within or below their means.  They pay themselves first, and their bills and credit cards on time. They typically have little or no debt upon entering retirement, and are financially comfortable in life. 

Our clients are able to achieve many goals, such as traveling, owning a vacation home, or being able to gift to the family, charity or other heirs.  A good example of someone preparing for retirement might be a middle or upper level manager seeking advice regarding stock options, as well as maintaining work/life/family balance in their life.   Or often, she’s a recent widow who is wondering, “What will I do now? Do I need to work?  How will I find meaning in my life and relationships? Have we saved enough money?”

Most of our clients have usually saved some kind of nest egg.  And while they may be capable of managing it themselves, they value the services of a professional team.  They don’t have the time, desire, or expertise to go it alone in the increasingly complex world of finance.  They are advisable, easy going and generally comfortable with who they are and where they are in life. 

We work with clients who aspire for self improvement and a greater sense of balance in their lives.  Our clients tend to be health conscious, and place a high value on growth and the human spirit.  At this point in their lives, they are aiming to secure their family’s future. They hire us as a partner with the intention of eventually handing over the entire day-to-day financial management to make sure their loved ones are provided for their lifetimes.

Happy Franklin provides a “one-stop comprehensive financial planning experience” for clients interested in increasing their financial education and who are capable, intelligent decision makers. They understand the difference between financial planning and investing, and recognize the distinction between temporary setbacks in the market and still being focused on their goals.

Happy Franklin offers a simple, step-by-step process to help coordinate and manage her clients’ financial lives, so they can spend more time on those things in life that cannot be delegated.